Product card for a fitness tracker

(Personal Project)

This was a personal project for Briefbox, my goal was to design modern UI that would utilize modern browser and software capabilities. Vibrant colours, drop shadows, various layers and interesting transitions states.

Creative Brief

Fitbit is commissioning a designer to create a ‘Product Card’ for their Alta HR fitness tracker. The Product Card will be used on the homepage of their website to drive traffic to the product page. It will also be repurposed for various digital advertisements over social media platforms and other influential fitness websites. The design must be bright, modern and up-to-date, in terms of ultra modern UX techniques. The product is the key focal point here, so make sure that the design really enables the product to shine.

The design must be easy and intuitive to use, it must also break down responsibly without feeling like a totally different design.